Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
Chris Peer knows there's another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.
Pillar 1: Goals, KPIs & Industry Benchmarks
Every journey begins with knowing where you are today and where you want to go. You must define your goals, associated key performance indicators, and what industry benchmarks you need to strive for.
Pillar 2: Value Proposition, Messaging & Branding
Your buyers must know what makes you different from the competition. A strong value proposition, messaging, and branding foundation will improve marketing ROI.
Pillar 3: Marketing Strategy
Without a detailed marketing strategy, documented in writing, your marketing efforts will spiral out of control.
Pillar 4: Marketing Team Structure
Do you have the right team in place to execute your marketing strategy?
Pillar 5: Website
If your website isn't generating leads, something is broken. Your website should transcend the online brochure and help you grow while you sleep.
Pillar 6: Analytics & Reporting
Knowing what metrics to track, where to find data, and when to report on your efforts is key.
Pillar 7: Technology Stack
Your customer relationship management (CRM), content management system (CMS), and marketing automation (MA) software should all be integrated for one center of truth, efficiency, and effectiveness.
Pillar 8: Templates & Guides
Real ROI is achieved through productivity and efficiency. The right templates and guides will streamline your marketing efforts, giving you more time for strategy.
“Chris has always been a great source when I’ve needed marketing advice. He is my go-to person for guidance in reaching other business executives with my message. His book gives an expert's view on achieving marketing goals written for both marketing and non-marketing executives.”
Jim Tennant
Past President and Visionary of Manufacturing Company,
Current Professional EOS Implementer
“Chris Peer and the SyncShow team played a pivotal role in revitalizing North Coast Container's brand image. Their expertise and strategic guidance not only steered us through the complex journey of rebranding but also encompassed the successful launch of a new website and the establishment of a robust digital marketing platform. With Chris's extensive background in B2B manufacturing, the entire process was seamlessly executed, enabling us to navigate challenges effortlessly. The positive reception and feedback we've received underscore the effectiveness of their approach in elevating our market visibility among both existing and potential customers.”
